The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product categories.
Lohani's job was to turn around the MP Tourism Development Corporation.
The latest ad, done by O&M again, Vodafone's ad agency, shows two engineers tinkering away in a dimly-lit highway tunnel.
Best vs Best. Tiger vs Tiger. Star India, BCCI team up for a high decibel campaign for the cricket jamboree.
The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power
Piyush Pandey retiring? I'm not going anywhere, says O&M's South Asia executive chairman.
'It does not appear to me that the campaign of 2019 will be positive. By that I mean it is unlikely that there will be an 'achche din' style slogan either from the government or the opposition.'
By using recycled resources to create earth-friendly gifting options, the venture Surprise Someone is changing the way India smiles.
Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports.
During April, Maruti Suzuki India's domestic car sales were up 2.72 per cent at 86,481 units, as against 84,188 units in the same month last year.
The All India football Federation (AIFF) gave its go ahead to the IPL-style IMG-Reliance league with its executive committee agreeing to the holding of the tournament by its commercial partners IMG-Reliance early next year.
The agency has done five advertisements so far.
Viveat Susan Pinto & Niraj Bhatt in conversation with Nirvik Singh, chairman and CEO, Grey Group.
With Airtel and RCom already having launched their special offers for post-paid customers, and RJio around the corner, Vodafone makes its move with Red.
The company has booked around 350 spots for the 2015 tournament.
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Scooters such as those from Kinetic Motors had become gearless by then and were no more family rides, but peppier individual modes of transport.
The journey of Abhijit Avasthi, the former national creative director of Ogilvy & Mather, is as amazing as it is unbelievable. Read on!
Sofia Ashraf's video 'Kodaikanal Won't,' slamming Hindustan Unilever for alleged 'mercury poisoning,' has gone viral with over 25,000 online petitioners demanding that the multinational clean up the mess as well as compensate those who worked at its thermometer factory in Kodaikanal.
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